Working at an agency means keeping up with the latest “it” things—Internet memes, lifestyle trends, futuristic gadgets, and hot new communication platforms all included.
That’s why we’ve been following the Consumer Electronics Show (CES) so closely this year. It’s a paradise for trendspotters, and a surefire predictor of what any digitally savvy human will be clamoring for next week—and in the coming months or even years. (Legitimately stylish smart clothing, anyone?)
Three of our HZ colleagues hit the CES conference floor earlier this week, and we’ve been drooling over their social posts ever since. Here, some takeaways and snapshots from the hottest geek party to ever hit Las Vegas:
1) Is Hollywood (as we know it) dead?
In his keynote, Netflix chief exec Reed Hastings discussed how the company’s model for content is changing things for creators. Streaming movies and TV series that aren't dependent on the old models of success for premieres, pilots, and individual episodes mean that storytellers don't have to live by the same rules. Creators can craft story arcs and expect that viewers will be along for the ride as they view at their own pace and even binge-watch.
—Interactive Creative Director Quan Hoang (@quanpants)
2) Hey, Siri—How am I feeling right now?
In a keynote talk titled “Is Typing Dead?,” the buzz was around advances in voice recognition—specifically, that software will soon be able to account for things like inflection and facial expression. That’s right: In the not-too-distant future, our devices will know whether we’re ordering that pizza delivery because we’ve had a good day—or the worst day ever. Eventually, innovations in gesture control could mean that we don’t even need to speak—we can simply use hand signals. Whether that will leave us looking more advanced or slightly more primitive is still TBD.
—VP of Interactive J.P. Vasquez (@jpvasquez1)
3) Smarter, safer transportation
I saw a lot of new technologies incorporating smart cameras and sensors on city buses, which can alert drivers and activate braking to prevent accidents. These devices use big data to send alerts and "near alerts" back to the cloud to serve as a tool to influence urban planning. It's pretty cool how these tech advances can influence so much of the non-digital world around us.
—Director of Business Development Lindsay Maarec
Did you make it to #CES2016? Tweet us your thoughts, impressions and observations—we'd love to hear from you!