Sometimes clients come to us with seemingly impossible deadlines, a long list of asks, and last-minute change requests.
That’s okay! It’s what we’re here for.
Other times, they ask us to join them in San Diego to document a Jason Derulo concert on social media.
And you know what? We’re here for that, too.
This past weekend, HZ flew out to sunny SoCal to help Hilton HHonors kick off its Stop Clicking Around campaign. As part of the campaign, HHonors members are given exclusive access to free concerts around the world, starting with Jason Derulo in San Diego.
In a tandem effort, our Baltimore office designed the stage banners and a sizzle-reel introduction video, while our social media team planned a cross-channel San Diego immersion on Twitter, Instagram, and the newly launched Hilton HHonors SnapChat.
I could keep rambling on about it—but wouldn’t it be more fun to see for yourself?
Palm trees welcomed us to the Hilton Bayfront, situated just outside the San Diego Convention Center and across from Petco Park (home of the Padres).
The Moscow Mule is the signature drink at the Odysea, the hotel bar at the Hilton Bayfront. I guess you could say that drinking this was client research. Yes. Let's go with that.
The sunset as seen from the Hilton Bayfront. San Diego ain't so bad.
We stayed just outside the historic Gaslamp District, home to dozens of awesome restaurants and bars.
We documented a weekend-long insiders' snapshot of San Diego across Hilton HHonors' social media channels, offering visitors tips and suggestions to maximize their stay. First up: whale watching.
Then, we spent an afternoon documenting the beauty of Balboa Park—home to the San Diego Zoo, a botanical gardens, and several museums.
Intricate architecture could be seen throughout the park, between fountains, trees, and walking paths.
And the interior.
Right outside the San Diego Museum of Natural History stood this 90-year-old fig tree. 90-years old is a bit above the Twitter demographic, but I snapped a pic anyway.
The next morning, we took a Go Car tour of the city. It was an efficient way to see a lot in a short window of time—but it was also a little bit terrifying.
We began by cruising through colorful Little Italy.
Then we zoomed our way to the bay, where we were able to snag some pictures outside the San Diego Maritime Museum.
After 45 minutes of Go Car-ing, it was kind of like I knew what I was doing.
Then we started gearing up for the big night. Our Baltimore team designed the stage banners and concert space—ain't it beautiful?
Crowds started gathering early—HHonors members of all levels were granted exclusive access to a free Jason Derulo concert right on the San Diego Bay. Let's see your other rewards programs do THAT.
As Derulo finished his set, our 3-day coverage of San Diego came to a close. We had an incredible time (and kept incredibly busy), but more importantly, we saw some truly awesome results. An engagement and follower spike across Twitter, Instagram, and SnapChat resulted in one of the biggest weekends HHonors has had on social media. Ever. Win-win.