How long have you been at HZ?
Just under 8 months.
Is there a design trend you really love (or hate)?
I’m drawn in by clever interactions between motion and design. For example, the work coming from Meagan Cignoli and Tommy Perez. When a design makes me want to reverse engineer it and figure out the timing, details, and process that make the final product stand out, I think that’s special.
What other designers inspire you?
I work primarily in social media design, so naturally I get a lot of technical design inspiration from the artists, designers, and brands I follow on Instagram.
Equally important to any designer is inspiration for process. On that point, I am inspired by Jad Abumrad, the host of the podcast that I rebranded for this project.
Jad inspires me to take familiar material and refuse to see it the same way twice. In his work, he takes a subject and stretches it, kneads it, and re-forms it, until it becomes something unexpected. My goal is to approach my work with the same prying mind.
What would your absolute dream client be?
I recently attended an “issue” of Pop-Up Magazine. It’s advertised as a magazine performed live, but I think that definition falls flat. The show was a series of 12 stories narrated on stage, accompanied by live music, dancers, videography, animation, design, and, in this case, an opera singer. The final product is not recorded or transcribed, so you really just have to be there! Over the span of two hours, I didn’t see one person grow restless and check their phone. I’d love to work on the team that creates these stories. In an era of 6-second attention spans, crafting an experience worthy of someone's full attention would be a dream.
Tell us a bit about your design—what influenced some of your decisions?
I chose to rebrand one of my favorite podcasts, Radiolab. Beyond providing excellent curiosities for dinner party discussions, the show is known for its elaborate sound design. However, the meticulous attention given to the audio production is not reflected in graphic design.
My goal in this project was to create a logo form that could be reskinned based on the content of each episode. This type of fluid branding appeals to my belief that brand elements should be established in a way that encourages the design to evolve. This flexibility is also represented in the color palette. Although I am using eight set colors, I like that this style doesn't have any primary vs. secondary colors, or boundaries on how the colors overlap or interact with each other.
In rebranding and adding a focus and unique style to the design, the cumulative goal is to complete the experience for the Radiolab community.