1. How long have you been at HZ?
Three years next month—time flies!
2. Is there a design trend you really love (or hate)?
I love minimalism in design with lots of white space and a femininity to it. I dream of blushy pinks, pale pastels, and neutrals. It’s funny–you’ll never find me wearing pink, but I love designing with it.
3. What other designers inspire you?
My work is inspired by so many areas of design... fine art, interior design, graphic design photography, and fashion. I follow a lot of artists and designers on Instagram and browse Pinterest daily.
I am also a total foodie and look at food photography all the time–both for inspiration for Sift Magazine and my own personal happiness. One of my favorite Instagram profiles is baker Julian Angel at @historiadelciervo. His cakes are on another level.
4. What would your absolute dream client be?
A winery! I love wine and always judge a bottle by its label (sorry!).
5. Tell us a bit about your design—what influenced some of your decisions?
I decided to name and brand a completely new wine. Rosé is so hot right now, but I love a good full-bodied red. That said, I decided to revamp one of my favorite grapes, the Tempranillo, and give it a high-end and modern feel. I gave myself a “client” goal and a target audience to work with. The name, Oro, means “gold” in Spanish. The Tempranillo grape was originally from Spain and is referred to as Spain’s “noble grape.”
Goal: Rebrand and reposition our most popular wine, the Tempranillo, as a premium luxury wine. It must stand out among the competitors and feel timeless yet modern.
Target: Women, 28–38. They have great taste and are willing to spend a little more for a quality wine. They tend to buy based on the label and are willing to try new things.