If you’re one of Facebook’s 900 million Messenger app users—which, let’s face it, you probably are—you might have noticed a new feature crop up this month. Facebook has debuted “Messenger Codes” as a way to instantly start a chat with another Facebook user or page by simply scanning the barcode-like profile photo within the app.
At this year’s F8 conference, Facebook revealed that its chat features would be a focus for the social channel moving forward—and this recent development seems to be delivering on that promise.
More Bad News for Twitter
Messenger codes are poised to be a game changer for customer service in particular—a division of community management currently dominated by Twitter. Receive the wrong item for an order you placed online? No problem – just scan Messenger Code on the box to immediately get in touch with a company rep. Is your internet service down and you don’t want to wait on hold for 2 hours with your friendly service provider? Scan the Messenger Code on your router. (Just don’t blame Facebook when their customer service is still terrible).
Not Your Typical Chat Window
In addition to providing an instant access point for angry or unhappy consumers, Messenger Codes create a new avenue for marketers to creatively reach and build relationships with their audiences. In its quest to eliminate every other app you currently rely on, Facebook has opened its Messenger app for developers to build upon and improve. Brands are now able to create dynamic experiences within the chat—from interactive games to e-commerce opportunities, all by merely scanning a Messenger Code.
Bye, Bye, Blank Space
In the coming weeks and months, be prepared to see Messenger Codes appearing on every blank surface imaginable. No doubt someone already has a tattoo of their Messenger Code inked forever on their skin.
If all of this is giving you terrible flashbacks to the QR code craze, you can at least rest assured that Facebook will probably create a Messenger Code for you to lobby about your immediate complaints and concerns.
Want to chat more about Facebook Messenger codes? Just scan our code!