Rockefeller Center is more than just an iconic New York destination—it is one of the biggest, most revered, and unique culture hubs in the entire world. It’s an experience—beautiful, historic, and filled at every moment with a sense of wonder. First time visitors and hundredth-time visitors alike find themselves marveling in the sense of excitement that few—if any—attractions can match.
So how do you create a digital experience that stands up to that?
When Tishman-Speyer, the legendary real estate moguls behind not only Rock Center but recognizable properties like Yankees Stadium and the Chrysler Center as well, approached HZ about creating a new website, we challenged ourselves to do just that.
We pushed ourselves to build something that would be familiar yet industry leading—something accessible yet impressive in both aesthetic and functionality. To accomplish this, we employed React—a ground-breaking developing tool pioneered by Facebook and used by digital bastions like Instagram, Netflix, and AirBnB to create premium digital properties. As a tool, React allows our developers to work in parallel and coordinate seamlessly as a larger team, bypassing numerous commonly faced challenges.
The Rock Center website earned HZ a gold ADDY (and not just any gold ADDY—we took home the gold, “Best in Show” trophy). It’s a snappy and rich stateless experience, which boasts beautifully smooth page transitions and brings users on a journey through the websites many facets and features. More still, it transitions seamlessly to mobile. No matter how you engage with the Rock Center website, the experience is clean and enjoyable.
Proud as we are of the website, ultimate success lies not in one standalone aspect of a digital presence but rather in complete integration. In today’s reality, users interact with a broad array of touchpoints every single day—email, SEO, social, and other marketing efforts are all strengthened immeasurably from a close interconnectedness. Our website, beautiful, responsive, and cutting edge as it is, represents but one key piece in a much bigger puzzle—and I would challenge any brand that’s considering a new website to take a step back and ask: are you meeting your consumer at every point along his or her digital journey?