Account Services is a department for all timeline-hugging, email-loving, agenda-organizing people who manage agency clients. The client relationship often begins and ends with us. But, who are we and what do we really do? And more to the point—why are we an integral part of the process?
Well, let’s take a look.
A) Who are we and what do we do?
Our department houses Account Executives (AEs) from entry to senior level. We have a lot of acronyms for titles, but regardless of level we are responsible for the daily management of our clients’ accounts.
It may sound simple, but there’s a lot that goes into it—initiating the relationship, understanding which business challenges to solve, making recommendations, collaborating with both the client and internal teams, and more. Essentially, ushering projects from conception to completion.
Which leads us to...
B) Why is this such a pivotal role?
A good AE delivers on what the client is asking for.
A better AE provides strategic solutions the client wasn’t even considering—and brings the client around to this type of thinking. We listen, we initiate, we negotiate, and we deliver.
And if we’re doing our job really well, we’re doing it all at (or under!) budget and within our timeline. While we are client-facing, we also work internally with creatives, developers, strategists, and digital marketers to make sure we deliver the absolute best for our client.
C) The hard skills.
As an AE you need to become a subject matter expert in each of your clients’ industries. This means not only understanding your clients’ business goals and objectives, but also knowing their competitors and how they fit into the marketplace.
So what does that all entail? Strategy, planning, finance, accounting, research, analysis, and a touch of creativity.
D) The soft skills.
The hard skills can only get you so far if you don’t have soft skills to complement them. The most successful account managers must be responsible, articulate, and detailed-oriented. More still, they must be a leader on the team.
That leadership quality is important. Wearing several hats each day is par for the course; it takes an entrepreneurial spirit to handle it all efficiently.
E) Dive in.
Thinking of dipping your toes into account management? If you have a drive to learn, and are both meticulous and well-organized, this could be the career for you. The next step is to check us out!
We want to meet you—just make sure you’ve got everything you need for day one.