The day of reckoning has arrived at last: Instagram is getting an algorithm. And a good number of folks won’t be happy about it.Read More
Facebook, Twitter, Instagram, Snapchat...Peach? Is the latest social app ready to hang with the big hitters or does it lack the staying power to make an impact.Read More
Instead of torturing yourself with a futile game of 20 Questions, ask yourself this: How can you avoid setting yourself up with a dud in the torrid game of online dating? The answer: personal branding.Read More
Now that you’re all caught up on HZ’s approach to video, let’s take a closer look at what it takes to create a successful launch plan for an online video campaign.Read More
The digital space evolves on a daily basis. How should you be using social paid media in Q4 2K15 and beyond?Read More
Content Marketing. You’ve heard about it. You’ve consumed content about it, but what is it exactly?Read More
Think true love means having no filter? Think again. Read on as one of our community managers confesses his love for social media’s most visual channel.Read More
The branded social profile is dead. Here are better ways to integrate your social marketing efforts.Read More
No money? No problem. Here's how you build a devoted Instagram community (organically).Read More
How do you reach out and make a personal connection on Tumblr? There are a few ways to accomplish this, and I’ll guide you through them.Read More
Last Tuesday, Facebook announced yet another change to its News Feed algorithm. But don't believe all the hype. This is actually a good thing for everybody, including marketers.Read More
Some would say, “a community manager is only as good as the tools available to them.” While scheduling, conversation tracking, and analytics platforms certainly make my job easier, they aren’t what make a good community manager great.Read More
They say sharing is caring. But we’re marketers, and at the end of the day caring doesn’t add up to much if it doesn’t add up to sales. So what’s the real value of a social share?Read More
Watch out #picstitch fans, Instagram is finally diving into the realm of photo collages. The announcement yesterday on their Tumblr marks the second Instagram compatible app released by the platform. To get a better handle on how this app functions, I took a hands on approach.Read More
The biggest night in Hollywood is coming up in just a few days, and we're as excited as anyone — if not more so. The movies, the performances, the Red Carpet, the Twitter data...
Yeah, that's right — we're excited about the data. There's nothing quite like flipping on the big show and curling up with your phone in one hand and Tweetdeck in the other — bring it on, baby!
This shouldn't come as a surprise, but Twitter has changed the way people interact with live events in some really surprising ways. Last year, there were 3.3 billion impressions of #Oscar tweets. And don't even get us started about Ellen's selfie. So being the social marketers and data analysts that we are, we started wondering: Can Twitter predict the results of the Oscars?
We took a crack at answering that question by looking at the Twitter conversations taking place around each of the best picture nominees and weighing four tiers of Twitter data:
- Conversation volume: The number of tweets published including the name of each film.
- Sentiment: Tweets with positive language weighed against those with negative.
- Keywords: The most common words and phrases found in tweets about each film.
- Influencers: The twitter handles with the largest followings participating in each conversation
No one metric could possibly determine the winner alone, but perhaps looking at each conversation from four different angles could help us determine a winner. Check out the results below.
Do you agree with our conclusion? Let us know in the comments. And be sure to watch the Academy Awards this Sunday night to find out if we got it right.
What if I told you that Facebook’s new algorithm is not so sinister? Even more, what if I said it’s the best thing to happen to the platform and your social content?Read More
It’s no secret that Snapchat has been pulling millennials and Gen Z away from Facebook since it’s emergence in 2011. But with their latest endeavor, Discover, the mobile messaging app is looking to take a bigger slice of the social market.Read More
The life of a community manager is a busy one—perpetual vigilance, endless monitoring, conversation after conversation after conversation. Social media never sleeps, and neither do our community managers (well, not that much).Read More