Instead of torturing yourself with a futile game of 20 Questions, ask yourself this: How can you avoid setting yourself up with a dud in the torrid game of online dating? The answer: personal branding.Read more
Account Executive, Jordan Ankerbrandt shares her experience at the 2015 Ad Week DC event, with presentations by key HZers!Read more
Content Marketing. You’ve heard about it. You’ve consumed content about it, but what is it exactly?Read more
What does it mean to measure beyond the click? Our VP of Digital Marketing weighs in.Read more
At HZ, we work with some pretty amazing clients. One of our clients—we couldn’t help but notice—sports our same iconic color: Orange. So we took to Instagram to see just how much we have in common. Turns out, we’re a match made in citrus-y heaven. Here’s the proof:
We take nominations very seriously. If Snagajob nominates you for a social challenge—you have to respond.
Another thing we take very seriously: Our sweet tooth. I mean, how else do you get through campaign brainstorms?
Okay, so we didn’t compete in Office Olympics, but we are constantly training.
Work hard, play spikeball. Yep, that’s definitely how the saying goes…
(DC Office) SAJ:
(Santa Cruz) HZ:
HZ and Snagajob are both expanding! Coincidence?
We both encourage the next generation of HZ'ers and Snaggers (respectively) to take our place, with only minor encouragement (and apparel).
If you ask us, there isn’t a whole lot more we can do to show how well HZ and Snagajob go together. Although rumor has it they have a popcorn machine—and that sounds like it would be a great addition to the HZ office…
HZ has a broad range of capabilities. To help showcase our process and all that we do, we will be talking with the heads of our departments & teams on a (semi-)weekly basis. Below is our third installment. Enjoy!Read more
Do you ever find yourself questioning the difference between a Project Manager and an Account Executive? It’s a fair question.Read more
When HZ dives into a brand discovery, we really, really dive in. Here's a recap of our Organic Valley Immersion—cows and all.Read more
Meet Canvas member and CMO of AE Works Ltd, Carly Khanna!Read more
Trust each other and in the agency they’ve built—Adweek highlighted the married pair who put the H and Z in HZDG!Read more
Integrating your marketing efforts starts with viewing them holistically, and measuring your impact in unison.Read more
Meet Ali Zuckerman — Account Supervisor at HZ.Read more
Senior Vice President & Creative Director Tamara Dowd discusses the strategy and approach to Sift, King Arthur Flour's print publication.Read more
The first rule to delivering a successful presentation?
Don’t present. Persuade.
Last week, HZ VP and Creative Director, Dharma Pachner sat down to share some tips on how to deliver a more impactful presentation. Watch below to learn the practices Dharma swears by—and after that, be sure to check out our Associate Director of UX’s talk on public speaking from a week earlier. (A happy scheduling accident on our end means you get all sorts of resources to help perfect your presentation skills.)
Anything Dharma missed? Let us know what practices allow you to be a more impactful presenter—tweet us @HZDG!
Take a peek at the AMA Driving Digital Conference held at Betamore in Baltimore this past month.Read more
Last Tuesday, Facebook announced yet another change to its News Feed algorithm. But don't believe all the hype. This is actually a good thing for everybody, including marketers.Read more
No one likes inputting their billed time. Seriously, no one. Here are five things you probably will like a whole lot less than that:Read more
From jump-starting a brand to maximizing revenue, to promoting business assets like whitepapers, PPC is an incomparable business weapon. Find out right now five reasons why your business should be using PPC.Read more
We have our sights set high, and we’re aiming for greatness. There is absolutely no reason we can’t achieve it. The ideas that follow will get us there faster.Read more
We recently collaborated with our client King Arthur Flour (“Baking with joy since 1790”) to produce the premiere issue of Sift (“Living. Breathing. Baking.”), a 112-page baking/lifestyle magazine. Look for it at a high-end grocery store or bookseller near you.Read more