We understand: You’re tired of this election cycle. You’re sick of the bickering, and the 24-hour news cycle. You don’t want to hear the words “polls,” “emails,” or “leaked audiotapes” ever again.
Neither do we—but we are interested in talking about what is one of the most underappreciated (and yet critical) components of any election: the branding.
The right political design treatments (official or otherwise) can become as memorable as the name they bear, much as poor creative decisions invite ridicule (or worse). We thought it was HZ’s turn to throw our hat in the ring.
We charged 3 of our designers with the task of developing their take on a political logo for a 3rd party candidate that you won’t see on any ballet—Hirshorn/Zuckerman. We gave them the campaign tagline (“Together works better”) and let them loose. Below are the treatments they came up with.
Enjoy! (And be sure to vote on 11/8.)
Kendall Spangler, Designer
My take on the logo follows current design trends, featuring bold, flat graphics with some texture added. The typographic lockup shows hierarchy of importance while working together to create a singular message. I used a subdued shade of blue as an accent color, while the bold pop of red captures attention and makes its mark on the page.
Cody Swann, Interactive Designer
At HZ we are proud of who we are, what we do, and the great country we do it in. We are a team of talented individuals that come together to produce great work that meets people where they are. This logo took elements from HZ’s current branding, and of course the branding of the US of A, to create a mark that represents that.
Cal Dobrzynski, Junior Designer
My design uses bold overlapping typography to create a strong, commanding graphic. Although it’s a bit unorthodox for a campaign logo, it grabs the audience’s attention right away. The overlapping of the H and the Z pays off the tagline “Together works better.”
Emma Schneider, Junior Designer
The logo was inspired by the current design trend (seen particularly with recent Democratic candidates) to utilize bold, clean, sans serifs. Simplicity was the main goal, creating something legible and sleek while remaining strong and impactful. The deep blue harks back to the colors of the American flag, while the light blue adds a youthful perspective, allowing us to look towards the future.