No one likes getting called out, but sometimes a rude awakening is needed to shake free from problematic habits.
Covering everything from satire to parody to entirely too truthful, these Twitter accounts publically shame lazy and inefficient marketers for a range of reasons—whether it’s their outward-facing efforts or internal workings—and hopefully our industry will be better off because of it.
Pray that none of the targets of these accounts rings true—or brace yourself for the resulting shame.
Punching Bag: Millennial Marketers
Why you should follow them: Being relatable and relevant isn’t impossible, it’s not a cheap tactic, and it can absolutely be done correctly—but when brands consult urban dictionary in lieu of, you know, actually learning about their consumers’ interests and habits, things start getting really cringe-worthy, really fast. @BrandsSayingBae is a Hall of Fame of Twitter face-palms—and if your brand is targeting millennials, it’s also a case study on how not to do your job.
Punching Bag: Clickbait Culprits
Why you should follow them: Clickbait is the worst, and you’re the worst for clicking it. Don’t worry—I’m at fault too. Here to save us from ourselves, @SavedYouAClick is prepared to do the dirty work for us with a wry sense of purpose. Beyond highlighting how cheap and shallow the whole practice of clickbaiting is, it encourages other digital marketers to be better—to earn traffic by virtue of the content, rather than looking like this:
Punching Bag: Agencies and Marketers (lazy)
Why you should follow them: @CrappyMarketing boastfully offers free ideas. Seriously—an agency can be built on the strategies and philosophies they tweet out to the public. The problem is that the ideas shown here are all pretty ill-advised. The account highlights the hollowness of various tactics, focusing on agencies’ proclivity to chase buzzwords and trends.
Punching Bag: Agencies and Marketers (all).
Why you should follow them: @AdWeak is not solely interested in outward-facing efforts, but rather the internal processes and attitudes of agency life as well. The account ruthlessly and unapologetically skewers the whole industry—calling out practices and behaviors that we’ve all been guilty of at some point, to some degree (admit it). From lazy solutions to swollen egos, everything is laid bare. It’s the most cynical take on the industry I’ve come across, but usually a ridiculous (if hard) truth is worth facing, for the laugh.
While it didn’t fit neatly into my “Twitter accounts to follow” theme, the increasingly popular subreddit /r/FellowKids is also worth calling attention to. The forum is free for anyone to post to and features some truly embarrassing examples of brands, teachers, universities, etc., attempting to demonstrate how “millennial-savvy” they are. Redditors are known for their brutal honesty—it goes without saying that you’ll rue the day your “totally memed out” campaign earns a spotlight here.