Facebook and the war against fake news.
Despite Mark Zuckerberg's assurances to the contrary, Facebook has been blamed, at least in part, for the results of this month's election. Because most people get their news from social media nowadays (and, of the main platforms, mostly from Facebook), consumers feel that Facebook should bear some of the responsibility for ensuring and maintaining the journalistic integrity of trending and widely shared content. While Facebook has already announced an increased effort to combat fake or misleading news, it is no easy task. Zuckerberg was recently quoted saying that it is “technically and philosophically” difficult to gauge what is real and what is not, but offered some hints at how the social behemoth may consider taking to address the issue:
- Stronger detection. Establish better technical systems to detect what people will flag as false before they do it themselves.
- Easy reporting. Make it much easier for people to report stories as fake.
- Third-party verification. Utilize fact-checking organizations.
- Warnings. Label stories that have been flagged as false by third parties.
- Related articles’ quality. Raise the bar for stories that appear in related articles under links in News Feed.
- Disrupting fake news economics. Establish new ad policies and better ad farm detection.
- Listening. Work with journalists to get their input, in particular, to better understand their fact checking systems.
Instagram is Snapchattier than ever.
In addition to its updated Stories capabilities—loading the feature with links, boomerangs, and @mentions—Instagram has begun to roll out live video and disappearing photo and video messages. You can now create and send “spontaneous, pressure-free” content to friends or select groups. If that sounds familiar, it should, because that’s the exact same functionality as Snapchat.
Snapchat debuts Spectacles—the first social-specific wearable tech.
While its traditional feature set is being incorporated by competitors, Snapchat (now Snap Inc.), has made waves with the debut of Spectacles, a social-specific wearable that’s instantly made its way to holiday wishlists worldwide. The company’s pop-up vending machines are drawing hundreds and hundreds of people trying to get their hands on the wearable. As the reviews trickle in, reception seems pretty great:
“Watching the footage back just feels like watching a memory because of the wide-angle lens. It’s similar to a GoPro (obviously lower resolution), but it also removes the camera from being in front of what you are looking at.”
The wide-angle camera seems like an incredible asset for content creators that isn’t getting enough attention. Video will natively fit regardless of which way users are holding their phone without the need to create a video two separate ways.
A review from The Verge review speculated on possible applications—experiential content (think GoPro-esque), face-to-face interactive content, and, what they describe as “memory” content. That last one is weird—almost like Spectacles allows you to see the world through another person's eyes. Because there is no separation between what your eyes see and what your camera sees, with Spectacles you can create weirdly lucid dream-like video.
While its potential feels limitless, early executions by brands leave room to impress. We imagine they’ll likely improve in creativity as agencies and brands continue to explore what Spectacles can do. Take a look at are capturing content with spectacles by clicking HERE.
NatGeo’s Trick to Video
Video is everywhere—but it’s expensive, and it requires a lot of lift. Smart brands, like Nat Geo, are conquering these obstacles by finding opportunities to repackage and repurpose content in ways that meet the demands of different platforms. In doing this, one video shoot might lend itself to several different pieces of content that can be used and distributed across a breadth of channels.
“Two years ago, Nat Geo would have shot one digital video and published that exact same clip on every platform... Today... its videographers are expected to shoot video that can run horizontally and vertically so it can be spun up into different versions... for... YouTube, Facebook, Instagram and Snapchat… Each platform demands its own style, length and format.”
A Presidential First
Barack Obama is getting ready to hand over more than just the keys to the Oval Office—he's also preparing to transition the coveted @POTUS Twitter handle to President-elect Trump.
On January 20, the @POTUS account—with 11 million current followers—will “restart.” That is to say, all tweets will be removed from the timeline. At the same time, a new account, @POTUS44, will be created and automatically populated with all of Obama’s previous tweets. This new account will be accessible to the public on Twitter as an archive of Obama’s use of the account, with @POTUS serving as Trump’s new handle. A similar process will occur for @WhiteHouse, @FLOTUS, @PressSec, and @VP.
Which is to say, if you are currently following Obama, you will be grandfathered in to Trump's new Twitter audience once he is inaugurated.
Consider this a warn… um, a “heads up.”