Everyone’s least favorite holiday returns—and earlier than ever. Here is a list of "April Fools" jokes that brands pulled on consumers before March even came to a close.
Twitter recently changed the way its "Reply" feature works by removing @handles from reply tweets. While this may seem like a small tweak, Twitter’s users aren’t happy. The shift makes it easier for users (or trolls) to spam a large number of people at once, worsening what users have begun to call a “Twitter canoe.” Here’s the gist:
"[Including a user's handle in the reply tweet] was an effective check on situations where two or more people hijack one of your tweets to start a long Twitter argument, flooding your mentions tab with tweets you don't care about.
Until today, this kind of thing was constrained by the fact that usernames are counted against the 140-character limit, so people had an incentive to remove nonessential parties from the thread to give them more characters to argue with. But now that limit has been removed, creating the possibility that up to 50 people can get dragged into long-running arguments." –Timothy B. Lee, Vox
Reddit inches towards influencers
Reddit is in the early stages of rolling out a new layout for user pages. This may seem like a small change—after all, users have always had dedicated pages to some extent. But these more "profile"-style pages signal something potentially huge for the platform: Reddit influencers.
The channel has always supported users' anonymity, but with this new layout, Reddit is encouraging people to upload an avatar or profile picture and own the content creation/sharing process. And that shift is important.
These new profile pages feel more in line with the type of user pages on Facebook or Instagram. There are already some people that are "reddit famous"—for instance, Reddit user u/shitty_watercolour has earned nearly 1.5M karma for the (you guessed it) "shitty water color" pieces that he posts regularly to a few subreddits. His style is well known within the Redditverse, even if his face is not. Well, here is a preview of his new profile page. Looks like a pretty neat and tidy content hub, doesn't it?
TL;DR: Reddit has been trying to find ways for to get brands on the platform for ages, and it’s a safe bet that they will push these pages to support future influencer engagements.
The list of features unique to Snapchat continues to grow thin (like, really thin). This month, Instagram launched "Geostickers," which is a slightly more customizable/dynamic take on Snapchat's static geofilters. While it's not a direct clone (like some of Instagram's updates have been), it is similar enough to ostensibly fill the same role in creating and sharing location-based social content. Start the timer now... it's only a matter of time until Instagram allows companies to brand these bad boys.
Reactions are stronger than likes
Facebook’s algorithm places a premium on posts that you react to (leaving one of those sad, laughing, or angry emoticons) over content that you gave a plain old “like” to. Which makes sense in some contexts—“love” and “laughter” are certainly stronger versions of “like”—though is cause for confusion in others. If you react to a post with “angry” or “sad,” Facebook will still treat that content as something you want to see more of. As everyone’s favorite place to get into political arguments, what else should we expect from the Facebook newsfeed engineers?