Dharma is an incredible presenter—but to this day even his palms get gross and clammy before a presentation (his words, not ours). Fear of going in to a presentation means you care what comes out of it—and caring is key. (More on that in #5)
Know the material, confidently. You might lose your place in a mental script, but if you know the story you are trying to sell, you will never be speaking without purpose or direction.
Not the work. Successfully showcasing the limitlessness of your creative instincts will turn potential clients into new clients. One great idea is hardly impressive when matched against an agency that can demonstrate how impactful their thinking and approach can be.
The notion of building to a crescendo sounds nice in theory, but if you don’t grab your audience’s attention out of the gate, you’ve already lost. Get their attention, immediately, and keep it going.
How you say it matters. Be engaged. Be inspired. It’s contagious. If you believe in what you are saying and selling, it shouldn’t be hard to convince others why they should be excited about it too. And if it is hard to convince others, maybe you don’t really believe in it after all.
Don’t let yourself get bogged down in the nitty-gritty details—a few key stats are all the anchor you need to hold a presentation in something credible. Let your ideas and thinking do the rest.
A bit of theatricality never makes a presentation less engaging. Demand attention by reaching your audience emotionally. It’s not just fluff—if you move your audience emotionally, you’ll have them hooked.
“Storytelling” might feel like another dime-a-dozen buzzword, but giving your ideas and concepts a more tangible form will immediately make it more memorable.
Read everything you can. It’ll make you better. At everything. Seriously.
UX exists because people are predictable—they process information in a very particular way. Fact: lists make content more relatable and digestible. (Which should make these 15 practices pretty easy to retain, right?)
It’s not about being ostentatiously loquacious; it’s about keeping your presentation interesting. Inject your vocabulary with approachable but unexpected phrasings and you’ll hold your audience for as long as you have the stage.
Don’t try to present like Dharma. Don’t try to present like Barney. Try to present like the best version of you.
It’s sloppy, it’s distracting, & it’s discrediting. Don’t let something dumb undo something potentially great.
Practice might never make perfect, but it will make better. And better is good.
Ask what you could have done better and be open to constructive criticism. Hearing how you could have improved starts the roadmap to your next presentation.