How long have you been at HZ?
Just under a year.
Is there a design trend you really love?
I really like when brands use custom illustrations in campaigns. I think it makes things interesting, and can be really eye-catching and dynamic.
What other designers inspire you?
One of my favorites is Malika Favre. I like how bold and colorful her illustrations are. She’s done a few New Yorker covers in the past few months that have been great, and she even creates animated versions for their website. I’d recommend following her on Instagram for a pop of color in your feed.
What would be your absolute dream client ?
I would love to work with a brewery, as you can probably tell from the design I chose to do! Beer packaging would be really fun to work on.
Tell us a bit about your design—what influenced some of your decisions?
I recently visited Black Flag Brewery in Columbia, MD, and thought the names they chose for their beers were awesome (and, of course, the beer itself was great too). So I used the names as a jumping-off point and went from there. The patterns I used are referential to the names: in “Basic Bee,” a hand-drawn honeycomb illustration, a playful triangle pattern for “Mambo Sauce,” and a weathered wood look, tied together with a bright pop of color for “Barnwood.” I tend to gravitate towards brighter colors, which is where the vibrant, tropical color scheme came into play. Lastly, I wanted to incorporate typography that would be attention-grabbing, but not distract from the patterns. I stuck with heavier typefaces that I felt matched the aesthetic of each beer name. Overall, it was a lot of fun to work on these. Cheers!
Who would you like to nominate for our next featured designer?
My next-door neighbor, Lauren V.!