1. How long have you been at HZ?
I am coming up on 6 months of working at HZ.
2. Is there a design trend you really love (or hate)?
I really love when designers use adventurous and unexpected color palettes in their work. Color itself can help tell interesting stories because of the way it’s used to trigger emotional responses. There are distinct moods and emotions associated with colors that will only work if it fits emotively with the overall tone of a brand. To me, this is the most exciting aspect of color, and sometimes the most challenging aspect of what we do.
3. What other designers inspire you?
Since I started out wanting to be an illustrator, I find myself most inspired by fine artists. Egon Schiele and Gustav Klimt are two important artists that sparked my interest in art, acting as the inspiration for a book I worked on while studying abroad in Vienna. Kristin Gaudio Endsley is another huge source of inspiration for me, especially when it comes to how the contemporary artist uses color. I’m inspired by so many different graphic designers—the French duo Violaine Orsoni and Jérémy Schneider, Jessica Walsh, and Debbie Millman (host of the Design Matters podcast) to name a few. I am also very inspired by the incredible mind of stage designer Es Devlin.
4. What would your absolute dream client be?
My dream project would be working on a concept that makes people happy, and I believe flowers and plants can do just that. Plants are more than just accessories, they are a proven source of energy that help reduce stress, boost creativity, and clean our air. I’m the type of person who keeps fresh flowers in my house at all times—though I still make frequent visits to plant shops to find further inspiration. Aside from that, I love a client who isn’t afraid to be bold and break from industry norms and who embraces the creative process.
5. Tell us a bit about your design—what influenced some of your decisions?
I imagined a unique flower and plant shop called The Sill. The look and feel is bold and impactful, with an adventurous color palette and pattern work inspired by fine art. The branding is balanced between soft and bold visuals with a gallery feel. I created soft organic patterns inspired by the abstract shapes created by plants, juxtaposed with strong, bold colors that reciprocate the energy they emit. I also created playful tags for each plant that speak to the personality and benefit of every plant in the shop. The Sill is a fun and inspiring space that’s also good for you!