Imagine the irony, coming out of an email marketing meeting with an e-commerce client to find a message in your personal email with subject line, “Bonobos Order Confirmation.” That voodoo cocktail of purchase endorphins and ripoff outrage: I love Bonobos. Maybe someone bought me a shirt. But wait, no, it’s my email account, and I definitely haven’t bought anything. Nobody would buy me a shirt anyway. I deserve a new shirt. Maybe I should just roll with it. How incompetent can they be to think I ordered something? Maybe it’s not a shirt…
And then, finally, reason sets in: What would I do if I were Bonobos… On April 1st.
And that’s what it was. Order confirmation for mini-horse Lil’ Dusty, in Butterscotch Blonde: 100% adorbs, and at the unbeatable price of $3,499. Apparently, Lil’ Dusty ships in 122-125 business days, so Bonobos holds you over with a “live feed of your mini,” which is, linked to from the Track Your Order button, indeed a live donkey cam with an APRIL FOOLS overlay.
Brilliant, y’all. This is why Bonobos gets HZ’s April Foolery Award for 2015.
(Confession: I watched the live donkey cam for at least 2 hours.)