AMA TV On Sift

Engaging a passionate digital community is no small feat—but it’s only one piece in a complex marketing puzzle. This month, AMA TV is featuring Sift a print-only King Arthur Flour publication conceived by HZ that seeks to strengthen the flour company’s community bonds with its loyal baker-customers. The result is 112 lush pages, printed on sturdy stock with photography and layout designed for a stunning aesthetic. Sift is visually gorgeous, but its success owes in large part as well to the useful resources and content between the covers—articles, tips, and recipes for artisanal and aspiring bakers alike, so that they may perfect their craft.

Take a deeper dive into Sift with the American Marketing Association’s AMA TV piece.