The best event hashtags are unique to the event at hand. To avoid rubbing up against a hashtag already in use, brainstorm 3–5 hashtags you’d like to use, and plug them into Twitter’s search. At least one should be free (and if not, come up with a new list). If you’re planning your own event, it’s important to choose the right hashtag so that people actually use it. There’s a science to selecting an event hashtag for the maximum Twitter impact. Here are a few tips for creating a winning hashtag of your own:
It’s gotta be unique!
The more distinctive a hashtag is, the easier it is to take in with minimal exposure, and the faster it will spread.
There is such a thing as inappropriate timing, so be sure you understand the context of the social media sphere when you launch your hashtag. If your online presence is small, give your hashtag time to grow before your product release or event.
Make it memorable.
If you’ve got signage at your event, your hashtag will probably be on it. And projected on the main screens. And printed on the agenda. Anywhere you can display your hashtag, you should. The best hashtags are the most memorable. They relate well to the event at hand (a coffee event should probably have the word “coffee” in it, for instance), and they stick in the brain either because they’re short and sweet, they make obvious sense, or they’re fun and cool.
Is it intelligible?
Your hashtags are only as strong as they are usable. An ambiguous or vague concept is unlikely to gain any traction, simply because the community won’t know what to do with it. Make the purpose of the tag clear so not just you will use your new hashtag.
Of course, some users will go rogue and ignore your tag altogether—but these basic tips should give you the best chance at managing the message or event.