March 27, 2013
The SEOs say it. The account executives say it. Even our client’s VP once said it: “What do you mean you haven’t heard of ‘Operation Big Bird?’” Which is why we decided to blog about it. Operation Big Bird, named after an inside joke that stuck, is an experiment in content marketing that has taken [...]
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April 6, 2011
If you email your webmaster (or IT person) today to ask for a report on the performance of your site, odds are you won’t find the word “hits” anywhere in their analysis and for good reason. While some web analytic tools still measure hits (i.e. Urchin), most of the major players (i.e. Google Analytics or [...]
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