On April Fools’ Day, we launched The Volkswagen Real Signs of Savings Event, our 10th national service promotion! This is the first time VW has offered a promotion with a national price of $64.95 or less for a Synthetic Oil Change at participating dealerships only. This offer focuses on how competitively priced Volkswagen Dealers truly are, a perception issue we’ve helped them overcome in the past 2 years. Visit the Be Good to Your VW website to learn more.
The promotion includes a suite of integrated materials:
♦ 3 dealer-customized direct mailers to 1.2 million customers segmented by buying behavior – loyal, prospect, and inactive
♦ 4 dealer-customized e-blasts to 800 thousand customers segmented by buying behavior – loyal, prospect, and inactive
♦ POP kits that include a poster, graphic display, window/wall clings, car toppers, counter card with rebate tear pads, and a letter explaining the promotion to dealers
♦ 2 nationally funded rebates
♦ National microsite that pulls in 3rd party API to display dealer-customized webpages where the dealer offers are unique and customer segmented by buying behavior – loyal, prospect, and inactive
♦ Facebook ads
We are excited to have been involved in this project! Let us know what you think and if you are good to your VW.