So, we’ve seen the new Twitter interface. It looks good. It’s functional. However, one thing’s sketchy about it—what happened to the clear margins on the left and right sides of the page? The ones you could add branded content to or customize? (See the area marked by the pink square in the below image.)
This leads me to believe that the new Twitter (current Beta version) is going to start capitalizing on this space. In other words, you might need to pay if you want to add content to that area. This could be another opportunity for the company to make money.
It would also be another opportunity for brands to advertise. And not just on the margin to the left of the page. Other areas could offer possibilities for branded content to appear. For example, below the Who to Follow and Trends sections, there is a lot of free space. Could there be a plan in the works to sell media space here, too? It would be beneficial for both brands and Twitter. (I’m referring to the space marked by the pink square in the below image.)
It’ll be interesting to see if Twitter will be using their new interface in this way. If the company starts charging for media space, agencies and brands need to start thinking about how they can apply marketing strategies to the new layout. What’s Twitter up to next? That’s the question we’re all wondering.