A new interface. A new way brands can advertise. And a new leader. Fall has brought about some big changes to Twitter—all of which appear to be positive.
We’ll start with Twitter’s new interface. Its fresh form definitely follows function. And it makes the whole tweeting experience easier. Mashable Readers agree—just take a look at the following charts.
Taken from the Mashable article, “New Twitter Gets Mashable-Approved in Reader Vote.”
An Interface That Will Pique Your Interest
The new interface offers a user experience similar to TweetDeck and Seesmic, two popular social media applications. Twitter.com has streamlined its capabilities into one easier-to-use, column-based dashboard. Now, users can view their timeline, mentions, retweets, searches, lists, and user-profiles, all without loading another page. Not to mention, trends have become more apparent and there are four suggested follow options offered instead of two. Since the release of the new Twitter, I’ve spent more time on Twitter.com than TweetDeck. And I’m sure others will do the same. Watch the video below to discover what’s new in your world.
Follow the Tweeters
Twitter has launched and is now testing Promoted Accounts—a new advertising format that helps brands gain more followers by being displayed in Twitter’s “Suggestions for You” feature. It works by utilizing algorithms that determine if you would be interested in following a brand. If you fit the formula, that brand would then show up in your “Who to Follow” section.
Like Twitter’s new interface, promoted accounts is another good change. If all works out well after testing, it’s an easy way for brands to connect with consumers. It’s also easy for consumers to connect with brands—suggested follows will literally be right in front of the user’s face. And they will be tailored to the interests of each tweeter.
When asked how Promoted Accounts could be beneficial, HZDG’s Senior Interactive Marketing Manager Ben Taylor responded, “This will be beneficial for both agencies, businesses and personal Twitter users because it will allow us to have further insight into the influential minds of our clients’ verticals. As far as how Promoted Accounts will benefit HZ’s clients, when we register them for a promoted account, they will have a much further reach to their target market as well as extended user-generated content (which is the best content you can get online).”
CEO Down. Twitter Up.
And for the most recent news, Twitter’s CEO, Evan Williams, has stepped down. COO Dick Costolo has replaced him. Williams, who will be staying with the company, said he would rather focus on product strategy. Now how is this good change? If Twitter wasn’t growing and changing so rapidly, this probably wouldn’t have happened. A Mashable article states, “Evan Williams didn’t enjoy some of the headaches associated with being CEO of a rapidly growing organization.” So, whether you call it the frustration of one man, or the promotion of another, one thing’s for sure, the Twitter-verse is growing. On that note: