The Client: HZ started working with Tishman Speyer (Rockefeller Center & Top of the Rock) in July 2010 to re-design both the Rockefeller Center and Top of the Rock websites. Since then, HZ has worked with both entities on a variety of web projects, including website development, site maintenance, social media management, and social media engagement.
The Challenge: In the spring of 2011, the client requested that we create a microsite for their two private event spaces: 620 Loft & Garden at Rockefeller Center and The Weather Room at the Top of the Rock. The microsite needed to be accessible from both the Rockefeller Center and the Top of the Rock websites. At the time, the only information for these event venues was available through the Top of the Rock website.
The goal was to create a distinction between the locations by emphasizing the key differences and benefits available for each space in order to create awareness, interest, and brand exposure while creating a seamless connection between the existing sites (RockefellerCenter.com and TopoftheRockNYC.com) and the Private Events microsite.
The Solution: Paying close attention to the sophisticated, elegant aura of each site, HZ began designing the new Private Events microsite in May 2011. Later that year, the site moved into development and made its official launch in June 2012.
The site opens to an introductory animation that gracefully describes each of the prestigious New York City venues. The main navigation is simple in nature and consists of only the names of each event space. Information is provided specific to each location, including floor plans, location maps, and beautiful photography that captures the true essence of both 620 Loft & Garden and The Weather Room. Additionally, a well-thought-out contact form allows for users to submit inquiries and comments about each space.
The Results: Since launch, we have seen a substantial increase in the number of leads. As Tishman Speyer’s digital agency, we are continuing our efforts in promoting the Private Events site, as well as each of the venues, through advertising and promotion on Facebook and both the Rockefeller Center and Top of the Rock websites.
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