HZDG recently launched the brand new BeGoodToYourVW.com website.
As Volkswagen‘s agency of record for after sales, HZDG creates marketing materials and campaigns to encourage VW owners to go back to the dealer for their Service, Parts, and Accessories needs. As part of this effort, HZDG recently updated the “Be Good to Your Car” website to create a more robust, evergreen resource for VW owners.
In order to provide a consistent brand message, HZDG looked at all outreach efforts from a communication and technical standpoint to determine the best strategy to create a user-friendly site that effectively reinforces why owners should choose to go to the dealer. The goal of our site is to give owners the tools to practice the essence of our mantra, Be Good to Your Car.
The previous website was updated six times a year and highlighted national promotions, resulting in very service and promotion-driven content. The new site has more detailed and owner-centric content, that not only includes special offers but features technical vehicle information, dealer and certified collision repair facility locators, and a robust gallery featuring more than 500 accessories.
Check out the new and improved BeGoodToYourVW.com and let us know what you think!