What You Already Know
Pinterest is a social network that serves as a virtual scrapbooking tool for users to “pin” topics of interest. Users can essentially bookmark websites or images from the web in order to create a personal interest page of sorts that can be shared with friends. Pinterest aims to connect people with similar interests and increase web traffic.
HZDG regards Pinterest as a resource to market and build affinity for your brand. Marketers can ultimately view Pinterest as a focus group in order to track who is following their brand demographically to gain insight on the similar interests of their “pinners.” It’s also a great tool to drive sales, as seen on HZDG’s Dormify boards, with constant engagement in the platform.
What You Didn’t Know
What a lot of people don’t know is where Pinterest got its sleek and seamless design. The answer is Django, the web development framework that HZDG prefers. HZDG prefers Django and Python for all matters of web development as it makes for quick building of complex web applications (like Pinterest).
What is Django?
“Django is the web framework for perfectionists with deadlines—something that speaks to the core of our identity as a creative agency,” explains Kevin Kubasik, director of interactive architecture at HZDG.
Django was designed by and for a fast-paced newsroom (World Online) that consistently has breaking stories to post with little amounts of time. Seeing a need for faster application development, the web developers, “ditched PHP and began using Python to develop its web sites,” which resulted in “intensive, richly interactive sites.” Soon enough, “they began to extract a generic web development framework that let them build web applications more and more quickly” and thus, Django was born (Django Website).
Why it Matters
Here at HZDG, we appreciate the speed at which we can use Django to create new sites without sacrificing organization or structure. HZDG is always looking to provide the best service to their clients at the highest efficiency.
Constantly learning and utilizing new technologies is just one of the ways HZDG stays ahead of technological trends. It’s a small wonder why Pinterest used Django to create their social media experience and why it is the preferred web development framework for HZDG.