It started as a big yellow truck. It became an even better big yellow truck.
Breaking into the fast-pace food truck industry, Curley’s Q BBQ approached HZDG to brand their new restaurant on wheels which serves 100 percent hardwood smoked, farm-fresh meats on hearth-baked rolls with vinegar-based slaw and ever-changing daily sides.
HZDG worked to emphasize the high quality and witty personality of the brand, including incorporating the tagline, “Voted #1 BBQ by my ex-wife,” which is prominently displayed across the front of the truck. The new 360-degree design drives media synergy by utilizing Q’s QR Code and Twitter feed.
The Curley’s Q logotype has customized typography that plays off of the word “curley” while the “Q” acts as a brand symbol. “Made-from-scratch” menus, T-shirts and take-away items all “kick it up a notch,” Q-style.
So, when you’re craving some de-lish BBQ in the DC area, stop by Curley’s Q BBQ truck-you can’t and don’t want to miss it!
Also, guess what made an appearance at HZDG’s Spring Fling event? Yep, the big yellow truck.
See pictures of the event on HZDG’s Facebook in the “Spring Flight ’12” photo album.
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