A few weeks ago, an emphatic employee at HZDG who has a knack for helping others, came to the conclusion that where one person sees a problem, another sees a solution. This employee, along with 5 other volunteers, made their most recent trip to Haiti to help rebuild a school. During this trip, our employee brought along and handed out HZDG 2012 t-shirts to those in need. Take a peek at our pictures to see the volunteers rocking their HZDG swag.

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pitchportraits_byersc_formal_mid-sm-gWe are excited to announce that former Landor Creative Director, Craig Byers will run HZDG’s Midtown Manhattan office. Also joining HZDG are key members from Byers’ Landor team, Design Director Roberta Wright and Senior Designer Tim Radville.

“From strategy to social media, brand ideas to brand spaces, we have it covered. I am thrilled to finally be able to deliver truly integrated branding to clients. HZDG is a true innovator in the digital-scape, combining innovation with integrity,” Byers said. “And I’m excited that key players of my Landor team have joined me— Roberta and Tim bring amazing experience and design expertise, providing a very cool synergy for both new and existing HZDG clients.”

Craig Byers is a global branding professional possessing over 25 years of brand identity creation and activation expertise across a very diverse client list. He powerfully designs and innovates across all media.

“If you know Craig, you know his creativity, insight and resourcefulness,” founder Karen Zuckerman noted.  “He’s a natural leader, and we’re expecting great things.”

Previous to joining HZDG, Byers was a creative director for the New York office of Landor Associates, where he led the office’s largest holistic brand projects of the past five years. Specifically, he directed a multi-faceted brand experience team bringing insight-driven brand ideas to life. Key client engagements included consumer and corporate projects: Barclays, Bradesco, Verizon, Dell, Hertz, Moen, Barilla, PepsiCO, Diageo, PLCB, Sephora, Human Genome Sciences, and the 9/11 Memorial & Museum.

Before joining Landor, Craig was an associate with the acclaimed architecture firm Rockwell Group, where he led the brand team and collaborated with architects, interior designers, fixture designers and product designers. Client projects included Absolut Vodka Pop Up, Adidas SoHo, FAO Schwarz flagship, Macy’s reinvention, Meijer reinvention, Mikasa reinvention, Subway Restaurants, Swarovski trade shows, and Verizon Wireless stores.

His experience also includes Target Corporation, where as creative team lead he focused on promotional branding programs, including product brand development, department reinvention, in-store marketing, packaging programs and publications for Target brands and product partners Kodak, Sony, Time Inc. and Virgin Mobile.

Craig’s work has received regional, national, and international recognition, such as the Society for Environmental Graphic Design Awards, and has been published in I.D. Magazine’s Design Review, BusinessWeek, Metropolis, How, Print, Communication Arts’ Photo Annual, Critique, and Graphis Poster and Logo Annuals.

Craig studied architecture and landscape design, and graduated from Pennsylvania State University with a BA in graphic design.

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Color Matters

November 3, 2011

Some people think all blues look the same. The folks at PANTONE® might have a different opinion. In the scene from “The Devil Wears Prada” where they are meeting to discuss the cover shot of Runway Magazine, Anne Hathaway’s character says “both those belts look exactly the same to me.” Meryl Streep, who plays Miranda …

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The unique merits of direct mail

September 15, 2011

With the increased bad press surrounding the U.S. Postal Service, it got me thinking about direct mail and the role it plays in HZ’s integrated marketing approach. Even as social media becomes a larger part of the overall picture, we still do a fair share of direct mail because often it is the right vehicle …

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Culture of celebration

August 30, 2011

We take celebrating seriously here at HZ!  As we wrap up our summer of fun on the unprecedented heels of an earthquake and hurricane, I take a moment to reflect over the summer and look forward to our fall and winter events, which happen to be my favorites.
At HZ, we genuinely like each other and …

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Beware of the “big idea”

August 10, 2011

Client: “We want a BIG idea that will make us really stand out in the market.”

What we say: “Ok. How big is your budget?”

What we should say: “That’s a bad, bad idea.”

I can’t tell you how often we have clients come to us wanting a “big idea” to help them make a splash in the …

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