If Marketing were a Sport, HZDG would be the Champs.

HZDG proves they know how to hustle to the finish line with their fully integrated marketing campaign for the Redskins 80th Anniversary.

For about four years, HZDG has worked with the Redskins on numerous marketing efforts including strategic logo development, website design and creation of various collateral materials. As part of the Redskins 80th Anniversary campaign, HZDG designed the tour bus for the 80th Anniversary Thank You Tour.

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Starting May 24th, the Thank You Tour will begin making stops all along the East coast to show appreciation for Redskins fans. Make sure you check out their tour schedule so you don’t miss when they come to your town! The Redskins recently posted a video to debut their new tour bus—and it’s looking good!

As another component of the campaign, HZDG designed and developed the Redskins80th website, launched last Thursday. For 80 days (ending on July 29th), fans can vote for their top-10 favorite players to determine the 80 Greatest Redskins of All Time.

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Need to catch up on your Redskins history? HZDG created a timeline wall featuring all milestones and achievements since the 1930s (on display at FedExField). Recently, the wall was accepted into the Annual Show, a yearly competition put on by the Art Directors Club of Metropolitan Washington (ADCMW), to give recognition to the best print and interactive work.

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spark101

Last week, HZDG proudly launched the Spark 101 website.

Spark 101—a division of the national non-profit start-up, the 114th Partnership—is an interactive destination where businesses can make and upload educational videos to be used by teachers and students. It’s mission is to motivate aspiring young professionals to pursue careers in science, technology, engineering, and math.

HZDG was tasked with not only establishing Spark 101’s brand, but its online presence, too. From writing to design to development, HZDG created a user-friendly, clean, engaging digital tool that effectively speaks to and benefits three audiences: students, educators, and organizations. Students can use it to tap into the knowledge of industry experts; teachers to develop new lesson plans; and businesses to start developing a pipeline of prepared talent.

Currently, Spark 101 is being utilized by several school districts—as well as businesses like Lockheed Martin, Sprint, and Deloitte.

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HZDG Serves it Sugo Style

May 2, 2012

Those Cava boys are at it again.
HZDG was proud to attend Monday night’s exclusive launch party for Sugo Cicchetti (chi-KET-tee). Created by the owners of Cava restaurants (Ted Xenohristos, Ike Grigoropoulos, Dimitri Moshovitis) and the owners of Mama Lucia restaurants (Jimmy Fragoyannis, Bruno Fabi), Sugo is a restaurant styled after the ever-popular cicchetti bars throughout Italy.
HZDG …

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HZDG Accepted in ADC Annual Show

April 30, 2012

The Art Directors Club of Metropolitan Washington (ADCMW) is a non-profit organization that aims to inform, inspire and educate the nations’ creative community.
To showcase the area’s top professionals, the club holds the Annual Show - a yearly competition to give recognition to the best print and interactive work.
Judged by the industry’s brightest minds, HZDG has …

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Federal Realty Launches LinkedIn Activation

April 26, 2012

Federal Realty Investment Trust (FRIT) has more than proven itself as a leader in the commercial real estate industry. With more than 50 years of experience, the company is known for their outstanding property transformations, strategic decision making and disciplined business approach. Building within the country’s top economic markets, Federal Realty has gained an outstanding …

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Ever Mailed Out IV Bags? We Have.

April 25, 2012

As a leading emergency care provider, Medical Emergency Professionals (MEP) treats more than 400,000 patients annually at six facilities in Maryland and one in Connecticut.
Being the agency of record since 2008, HZDG has developed a distinctive brand that reflects MEP’s passion and unique approach to managing emergency departments.
The Diagnosis
Ready to expand their practice, MEP wanted to make …

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Spotlight on Spotify

April 23, 2012

Last week, Spotify announced the release of brand apps that will live inside Spotify’s desktop app.  Brands including McDonald’s, Intel and AT&T will roll out apps that will be more enhanced than apps on Spotify to date.  AT&T, for example, will have an app that allows users to view maps and locations of …

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The California Tortilla Brand Launch Party

April 18, 2012

California Tortilla knows how to keep it fun!
Working with a brand like California Tortilla proves more exciting every year! Last night, the company held their brand launch party at the Longview Gallery in Washington, DC to reveal their fresh new look that HZDG helped create. The night was full of fun with California Tortilla food, cocktails, …

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