We are excited to announce that former Landor Creative Director, Craig Byers will run HZDG’s Midtown Manhattan office. Also joining HZDG are key members from Byers’ Landor team, Design Director Roberta Wright and Senior Designer Tim Radville.
“From strategy to social media, brand ideas to brand spaces, we have it covered. I am thrilled to finally be able to deliver truly integrated branding to clients. HZDG is a true innovator in the digital-scape, combining innovation with integrity,” Byers said. “And I’m excited that key players of my Landor team have joined me— Roberta and Tim bring amazing experience and design expertise, providing a very cool synergy for both new and existing HZDG clients.”
Craig Byers is a global branding professional possessing over 25 years of brand identity creation and activation expertise across a very diverse client list. He powerfully designs and innovates across all media.
“If you know Craig, you know his creativity, insight and resourcefulness,” founder Karen Zuckerman noted. “He’s a natural leader, and we’re expecting great things.”
Previous to joining HZDG, Byers was a creative director for the New York office of Landor Associates, where he led the office’s largest holistic brand projects of the past five years. Specifically, he directed a multi-faceted brand experience team bringing insight-driven brand ideas to life. Key client engagements included consumer and corporate projects: Barclays, Bradesco, Verizon, Dell, Hertz, Moen, Barilla, PepsiCO, Diageo, PLCB, Sephora, Human Genome Sciences, and the 9/11 Memorial & Museum.
Before joining Landor, Craig was an associate with the acclaimed architecture firm Rockwell Group, where he led the brand team and collaborated with architects, interior designers, fixture designers and product designers. Client projects included Absolut Vodka Pop Up, Adidas SoHo, FAO Schwarz flagship, Macy’s reinvention, Meijer reinvention, Mikasa reinvention, Subway Restaurants, Swarovski trade shows, and Verizon Wireless stores.
His experience also includes Target Corporation, where as creative team lead he focused on promotional branding programs, including product brand development, department reinvention, in-store marketing, packaging programs and publications for Target brands and product partners Kodak, Sony, Time Inc. and Virgin Mobile.
Craig’s work has received regional, national, and international recognition, such as the Society for Environmental Graphic Design Awards, and has been published in I.D. Magazine’s Design Review, BusinessWeek, Metropolis, How, Print, Communication Arts’ Photo Annual, Critique, and Graphis Poster and Logo Annuals.
Craig studied architecture and landscape design, and graduated from Pennsylvania State University with a BA in graphic design.